About Us

Spokesperson Office

The spokesperson's staff is responsible for the public relations and media advertising activities of the Medical Center.


The Spokesperson's team maintains close contact with the national and local print, electronic, and online media, and is responsible for initiating and distributing articles and information on topics such as: medical innovations, technological innovations, innovative medical therapies, life-saving treatment, research, and human interest stories.

  • Fields of activity include: developing, producing, and supporting events and activities that promote and develop Soroka's image
  • addressing and responding to communications at all times, including special events and circumstances
  • disseminating information about the hospital
  • maintaining close ties with the community through health days, seminars, and public lectures
  • editing and producing Soroka's magazine Etzba al ha Dofek (A Finger on the Pulse)